In Defence of the Untappd User

Not that they need defending, or that I’m the one to do it, or that I’m going to, I’m just throwing my own thoughts on to the sophistry fire created by gig journalists freelance beer writers.

There are a few things that do annoy me about Untappd, aside from its a free app that is tracking you and probably selling your data on to 3rd parties but they are privacy issues that even I’ve put behind me because as private as you want to be you can never go off-grid.  Or that they kowtowed to the permanently offended.

I digress.  If we forget those twitter accounts that continually auto-tweet each check-in, or even more strangely, the brewers and bar owners that retweet these most intellectually amputated of reviews then there is one bug bear I do have.

Its the less than 2.5 (50%, out of 5 star) reviews of beers that the user always says “not really my thing.”

Don’t rate if it isn’t your thing.  It isn’t hard, you don’t lose out on scaling badge mountain by not rating something you’ve had but not really liked.

I’ve chastised some of my friends for this.  One friend doesn’t like dark beers but will have them when offered (all hail the taster badge) and then rate them at about 2 stars, like a vegan eating a bacon sandwich, not really their thing but I suppose you then don’t have to listen to self-righteous views of why it shouldn’t be your thing either.

My mates love lager.  Wholesale macro, corporate, multinational, lager.

They went to the odd beer festival and tried a few casks but would always gravitate to either bastard strength bottled stuff or any generic foreign lager that was for sale.  Then they joined Untappd and the gamification (sorry) of drinking appealed so much that they not only now drink anything and everything but they go everywhere and anywhere to drink anything and everything and they shop everywhere and anywhere to buy anything and everything to drink.

This isn’t to belittle them, they have and always will drink lager, as will I and I can guarantee they spend more money and time in beer and in pubs that any other beer writer, brewer or snarky twitter user out there, so damn right they should get a badge or two…thousand.

There is a certain sneering that can accompany any “normie” drinker.  There are twitter accounts dedicated to laughing at the odd reviews some people leave and whereas these can be entertaining, there always seems to be some sort of belittlement in the reviewer simply because they “don’t get” the beer they review.

Thankfully, we still live in a democracy (for now) and Untappd it very much the demos in effect, unbound, unfazed and unimpressed.

All hail the Untappd user, fucking up your average beer score since 2010 (and that isn’t including the brewers fake checking-in to boost their score and lower their rivals – beer people are good people).

 

Talking of reviews – back when the internet was actually fun there were reviews for this Paul Ross Canvas that I’d visit to get a chuckle from.  It still works its magic to this day.

 

Thanks for reading.

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Untappd Tapped

Note – All artwork in this post is in the public domain and as such used under fair use in the piece.

Note 2 – apologies for the formatting, it just won’t sort itself out.

It is worth pointing out in advance that this post may contain a…

140ji6

It has been a strange few hours in the world of the gamification of drinking beer, especially if you are on Untappd.

In the endless drive for equality among the sexes, the people behind the site have listened to feedback and change a couple of badges:

What was “Brewnettes have more fun”

bdg_BrewnettesHaveMoreFun_lg

Is now “Bravo for Brown”

bdg_BravoForBrown_lg

 

 

 

 

 

Likewise “Blondes do it Better”

a9660c83c48776adf2886ebd8b5b0b1a

 

 

 

 

 

Has changed to “Fields of Gold” – which should immediately cause offence to those who hate the musician known as Sting.

bdg_FieldsOfGold_lg

 

 

 

 

 

But these aren’t the only badges that are offensive and I will detail some of those that still exist “for fun” for which Untappd should consider a rename and/or redesign.

The “Heavyweight” badge is offensive to fat people.

Heavy Weight

 

 

 

 

 

Next are the following badges with apply a male gender to what should be an androgynous beer bottle:


bdg_AltBier_lgbdg_saison_lgbdg_ConcertVenue_lg lagerjack


 

 

 

 

The presence of men in these badges

bdg_traveller_lg

bdg_weekdayWarrior_lg

 

 

 

 

 

Next up are the most offensive of cultural appropriations

bdg_CincoDeMayo2014_lg bdg_italy_lg Rising Sun

bdg_LaCremedelaCreme_lg

 

 

 

 

 

bdg_Highlander_lg

bdg_canada_lg

 

 

 

 

 

The Matador badge, which is not only cultural appropriation but also promotes a bloodsport

Matador


 

 

 

The Flamenco badge, more cultural appropriation along with pushing gender stereotypes while enforcing the view that women dance for the pleasure of men.

bdg_spain_lg

 

 

 

 

 

The “Hey Honey” badge, which promotes unwanted advances against women.

heyhoney

The “Iron Man” badge, no representation of women at all.
bdg_IronMan_lg

 

 

 

 

“I’ll Be Bock” which is offensive to all cybernetic organisms with neural net processors that have the capability to learn, become more human and strive to help prevent Judgement Day.

bdg_IllBeBox_lg

 

 

 

 

 

This is not an exhaustive list and much like Pumpclip Parade it can only be changed for the better by people seeking out badges that are likely to cause offence of any kind and shame the makers into making their site and app a more inclusive and sensitive experience.

 

Thanks for reading.