A Brewery Gets Woke…Now Going Broke…

In writing this piece I will probably expose who I was talking about in the quoted piece below, meh, so be it.  In fact if you didn’t know who I was writing about back then, you will pretty much gather who it is if you’d have paid enough attention to Manchester’s brewing/twitter bollocks over the last few years.

 

2014

Start brewery in a Piccadilly archway brewing a very niche style of beers.  Employ one renowned blogger to handle PR (twitter) while you brew.

2015

Get Woke.

Complain about offensive t-shirt at Manchester Beer Festival.  Take over PR of brewery.

Employ and release a few people for various reasons.

Try and control “Piccadilly Beer Mile” and in effect Manchester beer scene but run up against both sensible people/brewers and someone who can be an even bigger virtue signalling fool than you can be.

Get into a spat with a bloke from London who is in Manchester for a while.  Maybe police were involved, maybe they weren’t.  What larks, eh Pip?

2016

Warn that offensive t-shirts should not be at Manchester Beer Festival (they aren’t but you’ve set a precedent to virtue signal so you’ve got to play the game).

Employ and release a few people for various reasons.

Hint that Tesco has approached you to sell your cans, simply so you can signal how you won’t be signing up.

Continue beer sexism rants on twitter.

Further alienate customer base and others within the brewing world.

Call for the assassination of Trump

2017

Employ and release a few people for various reasons.

Continue beer sexism rants on twitter.

Further alienate customer base and others within the brewing world.

2018

Continue beer sexism rants on twitter.

Harass all stockists of Robinson’s Dizzy Blonde.

Employ and release a few people for various reasons but mainly because they are men.  Then employ women with now proven experience of commercial brewing.

Slag off lager.

Slag off local newspaper in a battle of the brain-trusts.

Launch crowd funder. Always a sure sign.

2019

If you make it this far, I’ll be surprised.

Go Broke.

 

Disclaimer: All time lines are non-specific and everything else is gossip.  None of this is personal, this piece is merely a warning.  If you aren’t of a significant business size to be woke, you are in no sensible financial position to draw your lines so deep in the sand as to not be able to come out the other side with your business still intact.

 

Thanks for reading.

 

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Brewing Up A Political Storm

Subtitle: You can’t filter out agendas with Isinglass

May you live in interesting times goes the alleged Chinese proverb brought to my attention by the writings of Terry Pratchett and we certainly do in 2016.

I don’t think it remiss to point out that as broad as the spectrum is that drink beer you would probably suggest that the older “CAMRA” set are to the conservative right and the younger “CRAFT” set are to the liberal left and while I’m not one for grouping people along political lines it would seem that many brewers and bloggers in the beer bubble, to their own detriment, probably do so.

The EU referendum vote in the UK on 23rd of June, that ended up with the result being to leave the European Union caused fissions, unsurprisingly many on my twitter time-line were for Remain.

Schisms formed on 8th November with the results of the US presidential election that saw Donald Trump become the elected, prospective 45th president of the USA.

Of course this lead to more fallout from breweries, brewers and bloggers on twitter.

One tweet caught my eye, from an actual brewery account and I’m not going to post it here simply because this is neither about naming and “shaming” (free speech is an absolute, even “hate” speech) nor do I bear any grudge towards the brewery or the brewer (he is a nice chap) or wish to see his business suffer.

Thing was, they (he) called for the assassination of Trump.  Now, whatever your feelings and political leanings are, two things struck me about that:

  1. Calling for the death of someone, in jest requiring a very broad context, is not right (choose other hyperboles)
  2. Using a business account to do so is stupid.

Then again many brewers & business owners in general, have personal accounts from which to let forth their own thoughts and despite all the caveats they may have in their biographies sometimes it can be guilt by association.

What is also striking is the lack of people who called out the brewery on this tweet and also subsequent tweets about boycotting specific countries.

We can probably, fairly postulate that many people didn’t even see the “assassination tweet” but to those that did see it and did not pass comment on it, you really do need to look inside yourselves and question that whatever morals and integrity you bleat about so often, is it that honestly what you actually practice.

 

“We use selective annihilation of mayors and government officials, for example, to destroy the presence of the state and create a vacuum. Then we fill that vacuum.”

 

Thanks for reading.