Beyond the Bubble: Can beer make a difference?

Manchester Beer Week Event

 

“Beer has been a remarkable success story in recent years.”

It depends how you define success. Pubs closing rapidly, less people drinking out and at home.  Not the best business model to achieve longevity in.

 

“The number of breweries in Greater Manchester has grown by more than 200% since 2010 and more continue to open their doors each year.”

Ah, we are defining it like that.  I admitted last year I was surprised that none of the breweries in Manchester centre had combusted yet (the ones that actually got going in the first place that is) – but I’m thinking by the end of 2018 we’ll see the first one but that will be because of personality issues leading to bad business decisions rather than it being a crowded market place.

Still the way we are drinking is changing, hence the rise and rise of the brewery tap, I am still surprised it manages to sustain so many feeding off the same teat.

 

“A big part of this success is the perceived ethos of craft brewing. These small-scale, independent producers are often viewed as a backlash against the status quo, and attached to values such as social awareness and inclusion.”

Bubble Alert – Perceived indeed it is.  Leaving aside what makes a good status quo and a what makes a bad status quo but its something akin to when democracy gives the “wrong” answer.

I am aware of awareness.

But when it comes to craft brewing and inclusion I just think of this…

 

“This discussion will look at whether craft brewers doing enough to justify this perception and ask if more can be done to engage with the wider community and have a lasting, positive impact on society.”

The ones doing enough to justify this perception are the ones that want to sell it and use it as an additional marketing gimmick.  Most of the other brewers just get on with their chosen jobs, because that is all it is.  A job.

“The panel will include Mayor of Greater Manchester Andy Burnham, who has worked to involve the region’s businesses in his campaign to tackle homelessness, and Jenn Merrick, the former Beavertown head brewer and founder of Earth Station, a new community brewery being developed in East London.”

Nothing to difficult for Andy, got to keep it simple, play to the converted.  Maybe you’ll visit the North Stand at the LSV soon.  All the best.

 

Another fabulous chin-stroking, glad-handing, bubble-inflating “discussion.”

 

Thanks for reading.

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