Any Pump Clip You Want – As Long as its Plain

There is a logical fallacy known as slippery slope, thin end of the wedge, or domino theory.  Only when it comes to public health it seems to be playing out exactly as predicted.

Start with banning smoking in public.  Then hiding cigarettes.  Then making the packaging not look to appealing to anyone who has the misfortune to lay their eyes on it and have a such weak and feeble mind as to be convinced there and then to tack up the habit.

And then when we start “saving lives” but losing tax revenue it’ll be time to find something else to blame to keep the coffers full.

Salt was a big thing a few years ago but the sudden push on sugar in foods, with soft drinks being the first industry to be heavily punished with levies which subsequently led manufacturers to change their recipes so they now taste shit because of all the artificial sweeteners used to replace sugar.

I went into my local the other day and as I was with a designated driver they were on the soft drinks.  All options were; light, diet, sugar free or “max” – a water was ordered, well done pub you’ve just cost yourself some cash because you didn’t give adults the option of a full and free choice.

The populace is being conditioned (nudged) to be use to the nanny state looking out for the best interests so much so that it was only a matter of time till this happened.

Call for plain packaging for unhealthy drinks and snacks to combat preventable disease

Beer will be next.

Articles with a clear anti-alcohol bias have been around for ages but the temperance movement, emboldened by the nanny state have gone into overdrive, much like this article

Girl and Tonic blogger: ‘Giving up booze helped me buy my house’

The more truthful and sensible headline would be “Idiot realises that saving cash will help in future purchases” but instead we have to get a feature on a lifestyle twat and their stunning and brave decisions.

Nothing is more aesthetically unpleasing as walking into a bar and seeing a hand written pump clip, well perhaps jaggedly cut fluorescent flashes for drinks promotions but nothing puts me off buying a beer more than a lack of pump clip.

Then again pump clips are expensive, so sending out hand written paper clips would help with the margins, meh, get the bar to do it themselves and save even more cash.

This reminded me of the clash between Tiny Rebel and the Portman group over the design of one of their cans.

Just think how much money Tiny Rebel would save if their new cans were just had plain.

 

In fact all breweries may get in on this.  It could be a good thing in the long run for all micro breweries.  What a sight it could be when the shelves of independent beer shops could look like this.

It’ll be a brave new world

 

Writing this I thought of “Any Colour You Like” by Pink Floyd and then in popped another song of Dark Side of the Moon and stayed there all day.

 

Thanks for reading.