I don’t watch much television these days but I did catch the latest beer advert by Foster’s.
As it is advertising alcohol you may well have to sign in to view it, a stick that our nanny betters in government beat us with regardless of our age or how big the multinational behind the campaign is, as we are all equally worthless in the eyes of our masters.
Anyway, having seen this advert I was reminded about a post by Steve at Beer Nouveau about the “Dilly Dilly” adverts that Bud-Lite ran (and still are) and whereas I understand the point(s) he makes I think it is a general symptom of the love of victim hood that smaller brewers feel.
A mentality that moves less from the brewers; who are just doing a job, but more from the movers and shakers, the influencers, the high-profile bloggers and authors who didn’t yet land cushy jobs at bigger end craft breweries. This then permeates other similar artisan producers; the over priced food hawkers, the impressively expensive coffee houses (of which McDonald’s, a company I still boycott, beautifully trolled), the fiercely independent beer shops, etcetera
Individuality is lost and the herd takes over and it is us versus the big guns and a sense of humour and reason is lost.
Eventually it metastasises into the type of straw man group think that is bread and butter to a cynical blog like this.
So; to anyone, keep on punching, with words only obviously, at anyone and everyone. Take the piss and fuck them if they can’t take a joke.
Thanks for reading.