…do only foolish sycophants easily parted from their money hear it?
So the obvious nature of this blog is “pointless, small-time beer blogger tries to make name for himself by having a go at THE ‘craft’ brewer in the UK.”
I’ve been loathed to write articles about said brewery in the past due to the fact that their Modus Operandi is to create controversy and any kind of mention, good or bad, is extra advertising and recognition for their brand.
I have nothing against the beer that they make. I’ve had a lot of it in the past, I’ve got glassware and even a t-shirt. I’ve got quite a few emails from a lovely woman called Angela who apologised every time I placed an order because it was always delivered incorrectly. They were professional and went above and beyond in correcting the order and even providing additional beer by way of an apology.
I stopped buying their beer around the time they started shoving bottles up the backsides of taxidermal animals.
It wasn’t because of that, it was because around that time Brewdog apparently fell foul of the Advertising Standards Agency (ASA) for using naughty swear words.
Which enable them to generate more “punk” advertising.
Only the ASA had receive one complaint and that was from Brewdog themselves.
There are few things I like more than beer but one that stands clearly above the booze is freedom of speech.
So by all means do market you product however you feel and use whatever language you want I’ll support you in that quest, I just won’t necessarily contribute financially.
The problem I have is it freedom of speech (and more worryingly, freedom of thought) is under attack from all quarters.
The crusade for morality that I grew up with in the 1980s led by Mary Whitehouse and her merry band of religious and conservative (politically & morally) nut-jobs that lead to the banning of films and stickers on albums has now been flipped on its head that now it is generally the politically liberal who seek to curb any speech or thought that anyone may get offended at.
One term is called micro-aggression. Look it up, to have a mind-set like that is not only closed to ideas is not only unevolved but is also just plain dangerous.
What does this have to do with Brewdog you might ask?
Well to me complaining about your own language to generate more hype and then to use this to play the victim is not only just typical of spoilt bullies who are used to getting their own way but slowly chips away at free speech, a speech that the marketing department at Brewdog rely on heavily.
This was brought into stark reality a few weeks ago when the article below appeared in the Guardian.
UK craft beer: taking over the world one pint at a time
It featured a quote from the well-respected blogger Melissa Cole who said of Brewdog:
“A lot of their stuff is disingenuous, dull or mildly offensive…”
Which it is. They are indeed disingenuous and dull but offence is up to each individual, I personally don’t find anything they do offensive other than chipping away at free speech…
…so on cue, James Watt plays his victim card with the bullying tone…
He then witters on about something completely unrelated…
Good use of advertising a new beer launch…
If you read the full conversation you can clearly see Miss/Ms/Mrs Cole defends (not that she has to) her position very well, in clear and simplistic terms that even the most dull and disingenuous fuckwit could understand, addressing both Watt and some of the more insalubrious adherents to the Brewdog
cult fanclub crowdfunding shareholding.
What is actually most gratifying is that most of the comments of Watt’s tweets about this incident do point out that the emperor does indeed have no clothes but squeaky wheels do get the grease and boy are they greased well.
The problem with Brewdog and their marketing MO is that their prime audience is composed of the easily offended (as well as the easily pleased) and they are the exact people who chip, chip, chip away at the foundations of free speech and I’m less bothered about them not buying Brewdog products or starting up po-faced petitions as am I about the impact it has on everyone else’s ability to think and speak how they so wish.
Long may they continue to brew the good beers they generally produce and long may they be called out on their bullshit which, like the boy who cried wolf is every time they open their pie-holes. This may seem like bit of an over reaction and it may well give Brewdog too much credit, but like water dripping on concrete, every little whine about things that offend someone erodes these freedoms I and many others hold dear.
Please whine below if you need to, I’ll field all (or most likely only the 2 I’ll receive) of your comments.
Thanks for reading.