A Brewery Gets Woke…Now Going Broke…

In writing this piece I will probably expose who I was talking about in the quoted piece below, meh, so be it.  In fact if you didn’t know who I was writing about back then, you will pretty much gather who it is if you’d have paid enough attention to Manchester’s brewing/twitter bollocks over the last few years.

 

2014

Start brewery in a Piccadilly archway brewing a very niche style of beers.  Employ one renowned blogger to handle PR (twitter) while you brew.

2015

Get Woke.

Complain about offensive t-shirt at Manchester Beer Festival.  Take over PR of brewery.

Employ and release a few people for various reasons.

Try and control “Piccadilly Beer Mile” and in effect Manchester beer scene but run up against both sensible people/brewers and someone who can be an even bigger virtue signalling fool than you can be.

Get into a spat with a bloke from London who is in Manchester for a while.  Maybe police were involved, maybe they weren’t.  What larks, eh Pip?

2016

Warn that offensive t-shirts should not be at Manchester Beer Festival (they aren’t but you’ve set a precedent to virtue signal so you’ve got to play the game).

Employ and release a few people for various reasons.

Hint that Tesco has approached you to sell your cans, simply so you can signal how you won’t be signing up.

Continue beer sexism rants on twitter.

Further alienate customer base and others within the brewing world.

Call for the assassination of Trump

2017

Employ and release a few people for various reasons.

Continue beer sexism rants on twitter.

Further alienate customer base and others within the brewing world.

2018

Continue beer sexism rants on twitter.

Harass all stockists of Robinson’s Dizzy Blonde.

Employ and release a few people for various reasons but mainly because they are men.  Then employ women with now proven experience of commercial brewing.

Slag off lager.

Slag off local newspaper in a battle of the brain-trusts.

Launch crowd funder. Always a sure sign.

2019

If you make it this far, I’ll be surprised.

Go Broke.

 

Disclaimer: All time lines are non-specific and everything else is gossip.  None of this is personal, this piece is merely a warning.  If you aren’t of a significant business size to be woke, you are in no sensible financial position to draw your lines so deep in the sand as to not be able to come out the other side with your business still intact.

 

Thanks for reading.

 

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Craft Beer Gets Its 10 Commandments

The Everyone Welcome Initiative

This is one of those pieces where you have an internal debate about whether you wish to write about something or not because this only exists inside a very small world, for now at least and this one world is the beer bubble

But I suppose forewarned is forearmed and as I would never miss the opportunity to castigate threats to free speech and free thought I may as well have at it.

First read on the Manchester Beer Week website about being the launch of a “diversity manifesto” I wondered what the audience would be like…

So diverse…

It’s almost like they had to bus in white people from that there London, Liverpool and Sheffield just to bump up the attendance.

Anyway, that is an easy shot, that it took place at Fairfield Social Club, a place where hipster racism exists in God’s own image should have been a clue.

“But what is wrong with the 10 Commandments?” I hear you cry, “you’ve mentioned it in the title, get on with your point. I can’t see anything wrong with rules which are basic common sense and good human behaviour.”

No.  This is true.  Taking Commandments 6 to 10 most seem logical.  Given this is the bible; it is amazing that people leading up to its writing and publication weren’t just murdering and robbing each other because they had no set of rules (holy or otherwise) to follow.  That there were enough people around to write this stuff it’s fair to say that a great many people have a certain innate morality.  Perhaps we should credit that to our supposed creator(s) too but what is life without actually written rules and therefore surely there is nothing wrong with this manifesto?

Rules are about control.

The infantalise those that feel compelled to follow them and therefore the followers feel compelled to compel others.

My main wondering is how far this goes.  No compulsion, but are we then suppose to think that all venues not displaying this list are horrible, evil, squalid places?

Any place that doesn’t have these rules won’t have them because, they will think they are bollocks, they don’t care and they are quite open enough as it is but mainly because those that wrote them and the acolytes that adhere to them, won’t and would never have gone in those places in the first place.

Woke CAMRA of Bolton were quick to get in on the act…

Makes you wonder if this CAMRA branch will actively boycott pubs and bars that don’t display these rules, other than the 10 pubs of their area they actually bother about.

Long live the beer schism.

 

Much like the 10 Commandments, the first 5 about an all-powerful yet strangely paranoid and vindictive God.  That this initiative sets it stall out, before its rules, by actually talking about it NOT being snowflakey, PC-gone-mad and virtue signalling all seems quite self-evident about the actual intentions.  Me thinks the authors doth protest too much.

More than anything, this sets up businesses and their employees as those beholden with the keys to kingdom.  An army of poorly trained and at the very least completely oblivious workers who now have to police what people say and how they act.  It is a sham and an absolute nonsense.

It creates borders and boundaries, it creates individual groups and sets them off against each other in some faux war that apparently needs to be won in the name of bringing people together.

In the Koran (like all religious texts, rip offs of each other), it state that there is “no compulsion in religion” – which is cool, until the ultra-orthodox play the convert or die card.  Just like gay-conversion therapy and other shit, zealots of every stripe are the ones to be wary of.

Then again I would say all this; I’m an alt-righter, a privileged man, with white skin, scared that his controlling patriarchy is collapsing.

Meh, we can all play the victim card if we choose, some are better at it than others and the really good ones can make money from it.

It plays into a bigger part of the so-called “culture wars” (wars, again, everything is about fighting).  Growing up life used to simply be about; believe what you want, just don’t let it interfere with anyone else’s life.

It seems that those that preach secularisation of religion seemingly need to replace one belief system with another, their lives unable to function without rules and an orthodoxy to follow.

 

 

 

Thanks for reading.

 

The Day the Beer Sexism War was Won

A few weeks ago I wrote a small piece about Bolton Beer Festival and its “stand against sexism” and having been this weekend, as I have done annual for many years, I thought I’d reply to my own piece about the battlefield that has now been cleared and of the full and total victory that has now been won.

Sexism in the beer industry has become a hot topic over the last several months, but it has been gratifying to see that a number of our local breweries have taken this on board and rebranded/removed offensive marketing materials.  The war is not yet won, but we have prevailed in numerous battles.

This was the opening gambit in the festival programme and they sold themselves short, clearly not counting on the devastating blow they would strike with their “stand.”

Which was indeed a stand. With lots of nice stickers, so, if I get the intention correctly, women can label themselves…

Label themselves with slogans such as “I drink pints” and “I know about ABV.”

Of course what is offensive varies from person to person but so people think that everyone else can make up their own minds, when really then need others to do it for them.

I was then told that pump clip parade may have had to field a complaint, or at least a query about Siren Craft’s offerings.

 

 

Disgusting sexism.

In fact I mentioned as much to a brewer acquaintance friend about one of his recent cans…

 

Strangely he thought I was joking, so he clearly doesn’t take this issue as seriously as I do.

People are just better off removing women from advertising in general.

After all, CAMRA are removing women based on the clothes they wear.

Of course while at the festival I spoke to many people of the female variety who were aghast that some people were offended by the sight of, drawings, photographs or the very real, presence of a pair of breasts.

These women are suffering from internalised misogyny and aren’t really worth paying attention to when all is said and done.  I mean if they don’t see themselves as perpetual victims living in an oppressive patriarchy then perhaps they best off, much like darts walk on girls and F1’s grid girls, being ignored and ostracised.

 

In a war, generally two sides a fighting.  It must be really annoying when it is just one “side” doing a lot of huffing and puffing and the rest are actual belligerents who just don’t care.

 

The war is won, the battle for wokeness of all continues.

 

Viva la revolution.

 

Thanks for reading.

A Beer Burka

The Seasonal CAMRA Festival Must-Have

Pirate performer ‘mortified’ after she is told to cover up her cleavage at beer festival

When Wigan CAMRA host their “treat adults like adults” annual beer festival they usually have a theme night where you can get free entry if you are dressed as that year’s festival theme.

Being Wigan, everything is generally related to pies and rather laboured puns.  Puns which would probably turn the stomach of the puritans gleefully filling the pages of pumpclip parade

This year, 2018, it was a PIE-lot.There has been a PIE-King (that’s a pun on Viking, clearly cultural appropriation) and a whole host of other that despite searching for images and being to lazy to walk to my glass cabinet to check the artwork, I can’t be bothered to delve in to only to point out that there was once, of course, a PIE-Rate.

So where as modern feminists leap with joy as young women lose jobs as walk-on girls in darts and grid girls in motor sports, because, you know, women should have choices just not 100% there own, so too it would seem that CAMRA, as they try and “revitalise” and after a few recent to-dos and as they succumb to the inevitable supersessionism that is spreading through the beer world like a virulent yeast infection they have now gone full circle and over to the other side.

A side inhabited by the virtuous, the puritanical, the zealots.  Those against choice or even actual equality.

Whether future CAMRA festivals will feature dress codes for women, remains to be seen.  Perhaps it might depend if the festival is held in a place of worship where alcohol is acceptable but what a woman wears is subject to patrols by their approved modesty police.

Or maybe everyone can take a breath, behave like adults, so trying to feed into an “us vs them” mentality and actual approach life and all its aspects with rationality and clear thinking.

It can happen.

Maybe.

 

Thanks for reading.

One in the Pink, Brewdog in the Stink

 

I feel cheap linking to Brewdog, I feel cheap writing about it

It is quite simple to grab attention these days but the relative shit storm that greeted this huge virtue signal warms my cockles.

It appears I have to be kept in all beer/twitter related rages via my mates on Whatsapp, then like prodding a sore tooth I step foot onto said social media platform and then disappear down a rabbit hole of shit for an hour.

Of course in this wonderful age of mainly faux outrage, trying to look like you’re at the forefront of equality and not just using it as a cheap marketing tool is always going to be difficult but as with anything Brewdog related, it is just being talked about that is enough, positive or negative in unimportant.

Of course what needs to be clarified, when parody is not enough is this…

THE GENDER PAY GAP IS FUCKING BULLSHIT

Terrible maths built on top of agendas of rage built on foundations of shit of every kind.

But I suppose if I genuinely had a liking for Punk IPA I might stroll into their Manchester bar and simply demand my 20% off Pink IPA as, at least for that day, I will identify as a female.

The politicising of the most banal things infests everything these days.

Black Panther was made out to be something greater than just a super hero film with black actors in it, when everyone fawning over it seemed to forget about previous heroes films like Hancock (Will Smith) or the good, great and dog-shit Blade Trilogy (Wesley Snipes) to name a few.

Same goes with Wonder Woman the previous year. In fact one cinema in the US hosted “women only” showings of it.  Then had to append it to “identify as women” to full assuage the temper tantrum brats out there.

Wonder Woman and Black Panther were/are successes because the general public want to see a good, entertaining film; gender and race seldom enter into it.  If everyone was so pumped for Wonder Woman then perhaps Justice League wouldn’t have been a major flop.

Why am I talking films?  Because if I may suggest that all beer is also actually a craft (and not craft, if that makes sense), then like films and music people are injecting segregation.

It is not about equality or finding a balance, it is becoming an unnecessary need to find and sew division when there needn’t be any.  The “with us or against us” diatribe is a nonsense but it is playing up big time both in the entertainment industry and it would seem, the beer world.

And like I don’t care who stars or directs or writes the films I go and see, I just want to see something good, nor do I care about the gender behind the mash paddle; it could be a 3-headed elephant like creature with 5 breasts, 3 vaginas, 2 penises and a plethora of gonads and I would not care a jot as long as the beer was good.

One final thought on this subject of segregation, while swimming through twitter shit I saw this…

Now I can firstly assume that the women only tasting is also open to those who “identify as a woman” too but either way after being told that beer has to be more inclusive it seems a sad indictment that, private entity or not, the wonderful Rutland Arms, the organiser(s) of Sheffield Beer Week and Ladies that Beer would think this was a good direction to go in.

I know the theory behind it, I understand it, I simply don’t agree with it and if equality is supposed to be some kind of virtuous and moral stance then this, well it’s discrimination isn’t it?

Plus I’m wondering if the staff at the Rutland Arms will all be female for the 2pm tasting too?

Meh.  In the end I obviously cared enough to write this piece about it but this is just a distillation of events that lead to disillusionment.  The above are genuine questions, so if anyone reading this wants to point this piece in the direction of those involved then the comments are always open (pending spam block) for replies.

 

Thanks for reading.

 

 

Women Vs Transgenders…

Stop calling pupils girls – it reminds them of their gender

 

Lily Madigan voted in as a Labour women’s officer

 

Rapist who underwent gender transition has been moved to a women’s prison

 

UK government opposes the term “pregnant woman”

 

The inevitable war between clear, level headed women with common sense and the identity brigade, 3rd wave feminists and general twats will be an extremely entertaining show of face-palm ridiculousness.

I look forward to mansplaining some aspects of it at a later date.

 

Thanks for reading.

Untappd Tapped

Note – All artwork in this post is in the public domain and as such used under fair use in the piece.

Note 2 – apologies for the formatting, it just won’t sort itself out.

It is worth pointing out in advance that this post may contain a…

140ji6

It has been a strange few hours in the world of the gamification of drinking beer, especially if you are on Untappd.

In the endless drive for equality among the sexes, the people behind the site have listened to feedback and change a couple of badges:

What was “Brewnettes have more fun”

bdg_BrewnettesHaveMoreFun_lg

Is now “Bravo for Brown”

bdg_BravoForBrown_lg

 

 

 

 

 

Likewise “Blondes do it Better”

a9660c83c48776adf2886ebd8b5b0b1a

 

 

 

 

 

Has changed to “Fields of Gold” – which should immediately cause offence to those who hate the musician known as Sting.

bdg_FieldsOfGold_lg

 

 

 

 

 

But these aren’t the only badges that are offensive and I will detail some of those that still exist “for fun” for which Untappd should consider a rename and/or redesign.

The “Heavyweight” badge is offensive to fat people.

Heavy Weight

 

 

 

 

 

Next are the following badges with apply a male gender to what should be an androgynous beer bottle:


bdg_AltBier_lgbdg_saison_lgbdg_ConcertVenue_lg lagerjack


 

 

 

 

The presence of men in these badges

bdg_traveller_lg

bdg_weekdayWarrior_lg

 

 

 

 

 

Next up are the most offensive of cultural appropriations

bdg_CincoDeMayo2014_lg bdg_italy_lg Rising Sun

bdg_LaCremedelaCreme_lg

 

 

 

 

 

bdg_Highlander_lg

bdg_canada_lg

 

 

 

 

 

The Matador badge, which is not only cultural appropriation but also promotes a bloodsport

Matador


 

 

 

The Flamenco badge, more cultural appropriation along with pushing gender stereotypes while enforcing the view that women dance for the pleasure of men.

bdg_spain_lg

 

 

 

 

 

The “Hey Honey” badge, which promotes unwanted advances against women.

heyhoney

The “Iron Man” badge, no representation of women at all.
bdg_IronMan_lg

 

 

 

 

“I’ll Be Bock” which is offensive to all cybernetic organisms with neural net processors that have the capability to learn, become more human and strive to help prevent Judgement Day.

bdg_IllBeBox_lg

 

 

 

 

 

This is not an exhaustive list and much like Pumpclip Parade it can only be changed for the better by people seeking out badges that are likely to cause offence of any kind and shame the makers into making their site and app a more inclusive and sensitive experience.

 

Thanks for reading.