A few weeks ago I wrote a small piece about Bolton Beer Festival and its “stand against sexism” and having been this weekend, as I have done annual for many years, I thought I’d reply to my own piece about the battlefield that has now been cleared and of the full and total victory that has now been won.
Sexism in the beer industry has become a hot topic over the last several months, but it has been gratifying to see that a number of our local breweries have taken this on board and rebranded/removed offensive marketing materials. The war is not yet won, but we have prevailed in numerous battles.
This was the opening gambit in the festival programme and they sold themselves short, clearly not counting on the devastating blow they would strike with their “stand.”
Which was indeed a stand. With lots of nice stickers, so, if I get the intention correctly, women can label themselves…
Label themselves with slogans such as “I drink pints” and “I know about ABV.”
Of course what is offensive varies from person to person but so people think that everyone else can make up their own minds, when really then need others to do it for them.
I was then told that pump clip parade may have had to field a complaint, or at least a query about Siren Craft’s offerings.
In fact I mentioned as much to a brewer
acquaintance friend about one of his recent cans…
Strangely he thought I was joking, so he clearly doesn’t take this issue as seriously as I do.
People are just better off removing women from advertising in general.
After all, CAMRA are removing women based on the clothes they wear.
Of course while at the festival I spoke to many people of the female variety who were aghast that some people were offended by the sight of, drawings, photographs or the very real, presence of a pair of breasts.
These women are suffering from internalised misogyny and aren’t really worth paying attention to when all is said and done. I mean if they don’t see themselves as perpetual victims living in an oppressive patriarchy then perhaps they best off, much like darts walk on girls and F1’s grid girls, being ignored and ostracised.
In a war, generally two sides a fighting. It must be really annoying when it is just one “side” doing a lot of huffing and puffing and the rest are actual belligerents who just don’t care.
The war is won, the battle for wokeness of all continues.
Viva la revolution.
Thanks for reading.