Quick one before I go out to drink macro keg in nice locals with real people (womp).
I forget which got bought out first; Camden or Meantime, either way, only because either were first to be bought out was the reason it caused waves in the craft community/beer bubble world, other than that, neither brewery really factored much on a scale of THE brewery.
It was the coolness of Beavertown, coupled with a prediction precluding a denial until the actual truth came out that caused the most waves.
Then it all subsided and it was back to the rather uncool Fourpure that it barely raised and eyebrow above an iceman pour.
The craft community must have finally matured and accepted that they are in a capital market and breweries of a certain size are bound to want to go large at some point to “reach the next level.”
Hence when Magic Rock announced today they were off, I doubt many really cared.
Sure you’ll get Brewdog, ignoring they sold out to a hedge fund/venture capital group, proclaiming they are fiercely individual but then again they are massive and global enough not to need a buyout, £22 million excepted.
They’ll of course be some sour brewing sour twat in Manchester that’ll probably be ranting and showing his virtue, maybe he’ll start a petition/survey for all his loyal acolytes.
The question is, who is next? That nicely sized brewery I like so much in Macclesfield? The teddy bear brewers in Newport? Those existential hippies in Manchester funded by rich parents?
Who knows and quite frankly at this stage, who cares.
Drink well, breathe and thanks for reading.