In Defence of the Untappd User

Not that they need defending, or that I’m the one to do it, or that I’m going to, I’m just throwing my own thoughts on to the sophistry fire created by gig journalists freelance beer writers.

There are a few things that do annoy me about Untappd, aside from its a free app that is tracking you and probably selling your data on to 3rd parties but they are privacy issues that even I’ve put behind me because as private as you want to be you can never go off-grid.  Or that they kowtowed to the permanently offended.

I digress.  If we forget those twitter accounts that continually auto-tweet each check-in, or even more strangely, the brewers and bar owners that retweet these most intellectually amputated of reviews then there is one bug bear I do have.

Its the less than 2.5 (50%, out of 5 star) reviews of beers that the user always says “not really my thing.”

Don’t rate if it isn’t your thing.  It isn’t hard, you don’t lose out on scaling badge mountain by not rating something you’ve had but not really liked.

I’ve chastised some of my friends for this.  One friend doesn’t like dark beers but will have them when offered (all hail the taster badge) and then rate them at about 2 stars, like a vegan eating a bacon sandwich, not really their thing but I suppose you then don’t have to listen to self-righteous views of why it shouldn’t be your thing either.

My mates love lager.  Wholesale macro, corporate, multinational, lager.

They went to the odd beer festival and tried a few casks but would always gravitate to either bastard strength bottled stuff or any generic foreign lager that was for sale.  Then they joined Untappd and the gamification (sorry) of drinking appealed so much that they not only now drink anything and everything but they go everywhere and anywhere to drink anything and everything and they shop everywhere and anywhere to buy anything and everything to drink.

This isn’t to belittle them, they have and always will drink lager, as will I and I can guarantee they spend more money and time in beer and in pubs that any other beer writer, brewer or snarky twitter user out there, so damn right they should get a badge or two…thousand.

There is a certain sneering that can accompany any “normie” drinker.  There are twitter accounts dedicated to laughing at the odd reviews some people leave and whereas these can be entertaining, there always seems to be some sort of belittlement in the reviewer simply because they “don’t get” the beer they review.

Thankfully, we still live in a democracy (for now) and Untappd it very much the demos in effect, unbound, unfazed and unimpressed.

All hail the Untappd user, fucking up your average beer score since 2010 (and that isn’t including the brewers fake checking-in to boost their score and lower their rivals – beer people are good people).

 

Talking of reviews – back when the internet was actually fun there were reviews for this Paul Ross Canvas that I’d visit to get a chuckle from.  It still works its magic to this day.

 

Thanks for reading.

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