Untappd Tapped

Note – All artwork in this post is in the public domain and as such used under fair use in the piece.

Note 2 – apologies for the formatting, it just won’t sort itself out.

It is worth pointing out in advance that this post may contain a…

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It has been a strange few hours in the world of the gamification of drinking beer, especially if you are on Untappd.

In the endless drive for equality among the sexes, the people behind the site have listened to feedback and change a couple of badges:

What was “Brewnettes have more fun”

bdg_BrewnettesHaveMoreFun_lg

Is now “Bravo for Brown”

bdg_BravoForBrown_lg

 

 

 

 

 

Likewise “Blondes do it Better”

a9660c83c48776adf2886ebd8b5b0b1a

 

 

 

 

 

Has changed to “Fields of Gold” – which should immediately cause offence to those who hate the musician known as Sting.

bdg_FieldsOfGold_lg

 

 

 

 

 

But these aren’t the only badges that are offensive and I will detail some of those that still exist “for fun” for which Untappd should consider a rename and/or redesign.

The “Heavyweight” badge is offensive to fat people.

Heavy Weight

 

 

 

 

 

Next are the following badges with apply a male gender to what should be an androgynous beer bottle:


bdg_AltBier_lgbdg_saison_lgbdg_ConcertVenue_lg lagerjack


 

 

 

 

The presence of men in these badges

bdg_traveller_lg

bdg_weekdayWarrior_lg

 

 

 

 

 

Next up are the most offensive of cultural appropriations

bdg_CincoDeMayo2014_lg bdg_italy_lg Rising Sun

bdg_LaCremedelaCreme_lg

 

 

 

 

 

bdg_Highlander_lg

bdg_canada_lg

 

 

 

 

 

The Matador badge, which is not only cultural appropriation but also promotes a bloodsport

Matador


 

 

 

The Flamenco badge, more cultural appropriation along with pushing gender stereotypes while enforcing the view that women dance for the pleasure of men.

bdg_spain_lg

 

 

 

 

 

The “Hey Honey” badge, which promotes unwanted advances against women.

heyhoney

The “Iron Man” badge, no representation of women at all.
bdg_IronMan_lg

 

 

 

 

“I’ll Be Bock” which is offensive to all cybernetic organisms with neural net processors that have the capability to learn, become more human and strive to help prevent Judgement Day.

bdg_IllBeBox_lg

 

 

 

 

 

This is not an exhaustive list and much like Pumpclip Parade it can only be changed for the better by people seeking out badges that are likely to cause offence of any kind and shame the makers into making their site and app a more inclusive and sensitive experience.

 

Thanks for reading.

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4 thoughts on “Untappd Tapped

    • I don’t think anyone’s offended. I certainly haven’t seen anybody say they are. But it’s hard to deny that the “do it” wording in the Blondes one makes it anything other than the sexual objectification of women. Pointing out that this is Not A Good Thing And Should Be Changed has zero to do with offence.

      • Are there not men that have blonde hair? You assuming that blondes only refers to women is sexist in itself.

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