Untappd Tapped

Note – All artwork in this post is in the public domain and as such used under fair use in the piece.

Note 2 – apologies for the formatting, it just won’t sort itself out.

It is worth pointing out in advance that this post may contain a…


It has been a strange few hours in the world of the gamification of drinking beer, especially if you are on Untappd.

In the endless drive for equality among the sexes, the people behind the site have listened to feedback and change a couple of badges:

What was “Brewnettes have more fun”


Is now “Bravo for Brown”







Likewise “Blondes do it Better”







Has changed to “Fields of Gold” – which should immediately cause offence to those who hate the musician known as Sting.







But these aren’t the only badges that are offensive and I will detail some of those that still exist “for fun” for which Untappd should consider a rename and/or redesign.

The “Heavyweight” badge is offensive to fat people.

Heavy Weight






Next are the following badges with apply a male gender to what should be an androgynous beer bottle:

bdg_AltBier_lgbdg_saison_lgbdg_ConcertVenue_lg lagerjack





The presence of men in these badges








Next up are the most offensive of cultural appropriations

bdg_CincoDeMayo2014_lg bdg_italy_lg Rising Sun














The Matador badge, which is not only cultural appropriation but also promotes a bloodsport





The Flamenco badge, more cultural appropriation along with pushing gender stereotypes while enforcing the view that women dance for the pleasure of men.







The “Hey Honey” badge, which promotes unwanted advances against women.


The “Iron Man” badge, no representation of women at all.





“I’ll Be Bock” which is offensive to all cybernetic organisms with neural net processors that have the capability to learn, become more human and strive to help prevent Judgement Day.







This is not an exhaustive list and much like Pumpclip Parade it can only be changed for the better by people seeking out badges that are likely to cause offence of any kind and shame the makers into making their site and app a more inclusive and sensitive experience.


Thanks for reading.


4 thoughts on “Untappd Tapped

    • I don’t think anyone’s offended. I certainly haven’t seen anybody say they are. But it’s hard to deny that the “do it” wording in the Blondes one makes it anything other than the sexual objectification of women. Pointing out that this is Not A Good Thing And Should Be Changed has zero to do with offence.

      • Are there not men that have blonde hair? You assuming that blondes only refers to women is sexist in itself.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s